<aside> 💡 This is all of the important information about your brand that will keep you on track moving forward. This is a living and breathing page that you can tweak as often as you need to!
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Meg Harrop is a brand stylist working with passion-driven businesses to create thoughtful brand designs full of meaning and magic.
The brand design work that I create for clients is never just about how it looks or about following trends. Each design choice I make has reasoning behind it and the finished work is always full of meaning. I strive to tell a story through the design using all the information they've given me to work with.
On a wider level the brand stands for
My brand voice is warm, friendly, approachable, and inspiring. I put a positive spin on things and deliver a point of view that other people might not have been able to see themselves. I am always encouraging in my tone, never judgmental, even when delivering tough love. I think deeply about things and am eloquent in explaining my thoughts. Similarly with my design work I am always able to talk about the thought process and meaning behind the design.
This year: In 2022 I will create a digital product shop for small business owners and other designers which will include online learning resources and digital products and resources.
Long term: As a long term expansion goal I would like Lemon & Birch to become a lifestyle brand where I will bring physical products into the business that fit in with what the brand stands for on a wider level.